Aurum Paris was born from a desire to preserve artisanat, artistry, and the beauty of fabrics that are becoming increasingly rare, laces from Calais, precious silks, materials crafted in small series by skilled hands.

We spend hours selecting exceptional materials and uncovering rare finds; fine laces, fabrics produced in limited quantities, artisanal techniques that demand true excellence, whether in couture or embroidery.

Aurum Paris stands with scarcity. We are drawn to what is rare and unique, to what is made in small series, to what cannot be reproduced at scale.

We also believe in romanticising everyday life. A touch of couture can transform an ordinary day into something singular, because every moment deserves to be treated as precious.

The founder of Aurum Paris Irina graduated from Sorbonne University with a Master's degree in International Trade, before specialising in Luxury Management at École Supérieure de Gestion et Commerce International. She studied fashion and textile technology, styling and costume history at École de la Chambre Syndicale de la Couture Parisienne, and completed the Business of Fashion programme at Institut Français de la Mode.

After her initial experience in the fashion industry, she joined the historic French lace maker Sophie Hallette, where she spent over five years working with international and Parisian luxury brands. There, she collaborated with Parisian haute couture houses, international luxury brands and skilled artisans nurturing a passion for aesthetics, artisanat and craftsmanship that led her to meticulously select the finest maisons d'art, chosen for their know-how, creativity and endless inspiration, as well as the most skilled and innovative ateliers for bespoke pieces, French lace and precious accessories in the Parisian region, and for silks and accessory-making expertise in the Como region of Italy.